The World Economic Forum (WEF) and the US Special Presidential Envoy for Climate have announced that global decarbonisation organisation the First Movers Coalition (FMC) is expanding with a $12-billion pledge in 2030 buying commitments for green technologies to decarbonise the cement and concrete industry and other hard-to-abate sectors. From construction and engineering to real estate and developers, FMC companies have committed to buying at least 10% near-zero cement and concrete a year by 2030.