Tyre and mobility company Bridgestone and information technology company Microsoft will collaborate to bring Bridgestone mobility solutions platforms to new mobility players, original-equipment manufacturers (OEMs) and fleets. Microsoft Azure will enable Bridgestone to create value for customers, primarily global fleet and OEM customers by integrating advanced tyre analytics to better understand wear and casing health to maximise tyre retreading and inform when tyre maintenance may be needed, Bridgestone says.