As the Covid-19 pandemic wreaks havoc on the global and domestic economies, South Africa’s top 50 most valuable brands could lose up to 15% of brand value cumulatively, a drop of more than R65-billion compared with the original valuation date of January 1, according to the latest ‘South Africa 50’ 2020 report from independent brand valuation consultancy Brand Finance.

Looking beyond South Africa, the value of the 500 most valuable brands in the world, ranked in the Brand Finance ‘Global 500’ 2020 league table, could fall by an estimated R15-trillion as a result of the Covid-19 pandemic.