Cell C has clawed back some of its customers, increasing its subscriber base to 12.5-million as at the end of November 2020, after recording a decline to 11.8-million by June last year. While revenue for the six months to November 30, 2020, declined 8% to R7.12-billion, from R7.72-billion in November 2019, owing to airtime discounts provided during the period, the group’s average revenue per user, excluding discounts, increased from R54 in the prior corresponding period last year to R72 in the current period.